Records exist to be broken, and Spider-Man: Brand New Day has broken them all. Its trailer, released on March 17, achieved one billion views in just four days, becoming the first movie trailer in history to reach that milestone. Tom Holland’s ongoing legacy as Peter Parker has now reached heights that even his most devoted fans could not have predicted.
Brand New Day is the latest chapter in the MCU Spider-Man saga, following the colossal success of No Way Home in 2021. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film is part of Phase Six of the MCU. It presents a Peter Parker who is four years removed from the world knowing his name, forced to rebuild everything from nothing.
WaveMetrix tracking data showed the trailer crossing 1.1 billion total views by Tuesday. The first 24-hour count of 718.6 million views was nearly double the existing all-time record held by Deadpool & Wolverine’s Super Bowl trailer, which had earned 365 million. It also cleared No Way Home’s mark of 355.5 million and GTA VI’s entertainment benchmark of 475 million.
In purely commercial terms, these numbers signal extraordinary potential at the box office. No Way Home, which earned $1.9 billion globally, remains one of the highest-grossing superhero films of all time. Brand New Day is already showing signs that it could challenge that total, and analysts are watching closely as the July 31 release date approaches.
The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Michael Mando, Tramell Tillman, and Mark Ruffalo. India will receive the film in six languages across all premium formats. Online, fans have embraced the film with a warmth and creativity that reflects the deep bond audiences have formed with this version of Spider-Man.